Today, (June 2, for anyone who is reading this at a later date, or just wanted to be reminded of the date), Shinedown released their video for "Asking For It." They wanted to do something a bit different with this one , so instead of it being a normal music video, they did a little skit.
The video is just under eight minutes long and given the one clip I saw in the past where it looked like Brent was channeling Elton John, I can't wait to see what they did. So, I'm going to get right into it after I give out this quick disclaimer.
THERE WILL BE SPOILERS, SO PLEASE BE SURE TO CLICK HERE AND WATCH THE VIDEO FIRST. Unless you would rather read some light details before you see the video, in which case, you can feel free to read on. But, if you haven't seen the video yet, and don't want to know what's going on in it, please stop reading right now, and click here to watch the video.
Now I assume everyone has gone and watched the video, or just simply doesn't mind and is ready to continue on and talk about this very interesting thing Shinedown has created.
"Be careful the toes you step on in life, because they may be attached to the ass you have to kiss later on." -Brent Smith, about Asking For It.
The whole video is poking fun at not only themselves but the whole industry. We see Zach playing the stereotypical Hollywood manager, who's constantly on the phone and is dressed like he's hot shit. We see Brent, who's clearly being the snobby director, and Eric who was manning the camera.
They clearly had a lot of fun playing up the diva side that can be seen in this industry, and I absolutely love that they had children playing them. I don't know why, I just thought that was adorable. Especially when Zach took them in to do interviews, and little Brent said, "We make music for the people." And someone said something about "Feel the Bern." (As in Bernie Sanders.)
They said that the video was a complete departure from the meaning of the song, but I beg to differ a bit. They could have easily expanded upon it, and made it fit perfectly. Had we watched the kids grow into Shinedown, or even just rebel as children even, it would have perfectly fit the meaning of the song. Because then all the adults screaming at the kids, telling them what to do, would have gotten their just desserts. It would have gone full circle and then they would have been asking for it.
I think its a very humorous and great music video/ short. Whatever you would like to call it, I would recommend you go check it out. This happens to be one of my favorite songs off of Threat To Survival and they are very creative people. There's no band quite like Shinedown, and this video just adds to the list of things that make them unique.
Kudos to Shinedown for making a fun, light hearted video and just enjoying themselves!
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