Earlier today it was announced that Danny Leal, Upon The Burning Body's singer has gone missing after a possible home invasion on June 30. For reasons yet to be explained, the creator of Summerian Records seems to think its a horrible hoax. He stated, "I woke up to a ton of missed calls and just saw all this stuff about Danny Leal of UABB posing as that he’s been abducted or kidnapped. My phone hasn’t stopped ringing since. As a child, we all learn the story “The Boy Who Cried Wolf” and it sticks within our consciousness for a reason. I do not condone this type of publicity stunt. This was done behind my back and I am not OK with it. In my eyes, there’s never a time to use the possibility of real-life abduction, injury or murder of someone you care about to promote anything, especially an album. If you need to resort to that, then you have lost the plot. We as a society should have evolved past that way of thinking by now and especially within the rock/metal community, given all the tragedy that has happened in our world over the past few years. There are some people who owe us an apology." -Ash Avildsen, Creator & CEO of Sumerian Records. Nothing has really been stated from the band themselves whether or not Summerian Records deserves an apology or if they do for having someone assume that such a serious matter is a hoax. However, the band did post a photograph of some hand written lyrics, written in the form of a letter. It is the lyrics to their newest song, "Red Razor Wrists" and is addressed, "To UABB", and appears to have Danny's signature. It appears as though this was actually a hoax -just to draw attention to their song, that appears to be a cry for help anyways regarding self harm. The song, and 'letter' state, "I am not sorry for the way that I am." But maybe you should be. If you're going to lie about such a serious matter as going missing is, you need help, sir.
Especially if its all to promote a new song. We all get it, you need a creative way to bring awareness to a new track -this was not the right way to do it. What's up with this? Nobody knows yet, but everyone can agree that it is not right. If it is true that was a hoax, not only does Summerian Records deserve an apology, but so do all the fans out there. Many people were worried sick, surely, all over a big, fat, lie.
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